Sell More Annuities - Increase Annuity Leads by Becoming an Author!
A man hoping to purchase an annuity, needs to purchase that annuity from a tenable expert. The most ideal approach to look more expert in the protection field is to end up noticeably a creator. It is extremely powerful when your customer can hold an enlightening book about annuities that has your name as the writer. Here are the standards that I take after when composing books to provide for imminent customers:
1. KISS (Keep It Basic Idiotic!) - Remember your objective market when composing. On the off chance that you are utilizing annuity deals language, at that point the customer is probably going to be in fantasy world. Make it simple for anybody to get it.
2. Length - Ensure the book is around 12 to 13 sections however under 100 pages. This is fundamental in keeping your peruser intrigued. More than 100 pages is simply an excessive amount to peruse. Utilizing 12 to 13 sections keeps the parts short and to the point and move from subject to theme rapidly.
3. Textual style - You are not pitching the annuity to a 14 year old child with 20-15 vision. Keep in mind, at an objective market over age 60 you ought to have greater textual style. Ensure that you intense key focuses so the peruser doesn't miss any vital data. Maintain a strategic distance from italics!
4. Title Is Everything! - Recollect, a lead isn't a paycheck, it is the start of a relationship. Give your book a smart title that will adjust amongst polished methodology and companionship. Make it individual.
I would suggest purchasing a book or two from a solid annuity sales representative and get a few thoughts on what they have done.
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